How does Instagram help a brand to grow?

Instagram has grown to be an essential tool for any brand trying to grow its customer base. It has 1.074 billion users. So, Brands are taking advantage of this app’s marketing potential. Here are the tips on how Instagram can help a brand grow.

More people using Instagram

As of December 2018, Instagram has over 800 million daily active users. However, the number was only 400 million a year ago! Brands choose Instagram is that it is an accessible marketer tool that allows them to reach out to their target audience without spending too much time or money on advertising budgets.

Businesses can make money directly through Instagram
Brands can now monetize their account by hosting sponsored content and ads. Businesses can also buy an ad shown at the top of a user’s feed and target them based on specific interests or demographics. This means your company can take advantage of these features without having to do any extra work.

Influencers can be partnered with your brand.

Brands often partner with influencers to get their products in front of new audiences. This can be done by posting photos on both Instagram, and the other social media sites that an influencer is active on. The goal here is for followers from one platform will follow them over to another site as well.

Increase your visibility by using the hashtag

Hashtags can help your post stand out and increase visibility for new audiences. There are hashtags that any company should be using, but brands will often create their own to generate customer loyalty

Some Instagram growth hacks in 2023
Tip #01:
Engage by commenting and liking other users’ posts. It is important to interact with people on Instagram, especially if you want them to come back for more of your content. People like seeing that the person they are following, cares about what they have to say!

Tip #02:

Use hashtags that are relevant to your content. This is an easy way to widen the reach of your posts! If you want more people from other countries, use international-related hashtags, for example.

Tip #04:

Ask followers questions in captions as often as possible – both heavy and light captions. Ask people to tag a friend that they think should be following you, and then make sure to follow them, like their post, or comment on it

Tip #05:

Think of yourself as an influencer/creator rather than a business trying to sell something (though selling products can still work if done properly). The best way to do this is through engaging with other users and sharing their content!
Final Thoughts
With 1  Billion monthly active users, Instagram has become the perfect social media platform for brands to grow. Instagram is a great platform to use when you want to increase your brand’s awareness. So any business or influencer with an online presence needs to take advantage of this app.