If the shoot’s purpose is to tell a complete story in the pages of a fashion magazine, it’s considered editorial fashion photography. These shoots typically follow a model through daily tasks and tell a narrative story. Of course, the designer’s clothing is featured throughout. New or seasoned photographers, this beginner’s guide has everything you need to know to develop your career in editorial photography.
The type of photography used for a fashion shoot is seldom wholly at the hands of the photographer. A photographer may have a specialty for which they are known in the industry. If that’s the case, publications and designers will seek them out for the shoot they want. Otherwise, the type of fashion shoot will depend on the overall goals of the campaign. Will it be a story in a major fashion publication? Or will it be a billboard or advertisement?
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